The catalog farmers see, managed in one place. 

An Arabic, right-to-left app whose home screen is four large buttons, each with its own photo: بذور (seeds), أسمدة (fertilizers), مبيدات (insecticides) and تواصل معنا (contact). Each opens a catalog of categories and products, or the list of field engineers by region.

Every screen is filled from the dashboard's API, including the photos on the home buttons, so the app's content changes without a new release to the stores.

Many users are farmers checking on the go. Four big, picture-led choices in Arabic get them to the right product in two taps.

One card per home-screen section with its current photo and a Replace button, next to a live phone preview showing exactly how the app home screen will look.

The preview is drawn from the same images the app loads, so what the team sees beside the cards is what farmers get.

Seasonal campaigns change the hero products. A preview stops a badly cropped photo from reaching every farmer's phone.

A card per app section: seeds (12 categories, 47 types), fertilizers (12 categories, 31 types), insecticides (4 categories, 19 products) and communication (4 places, 10 engineers), each with thumbnails and a link into the section.

Counts are computed from the catalog itself, so they always match the lists one click away.

The question the team asks every morning is "what are farmers seeing right now?" The overview answers it before they open a list.

Seed categories such as tomato, eggplant, hot and sweet pepper, cucumber (open field and greenhouse), cauliflower, squash, melons, watermelon and carrot, each with a photo, a type count, search, and edit and delete actions. Fertilizers and insecticides follow the same pattern.

The catalog is two levels deep, categories and their types, with the same structure for all three product sections, so one set of screens serves them all.

Staff recognise a crop faster than they read its name. Photo cards make the right category obvious.

The tomato category's 13 varieties, each with a photo, its name and brand, and actions to view the description, edit or delete, plus breadcrumbs back to the category list.

Types belong to a category, and the description is stored with each type so the app can show it on the product screen.

Farmers choose between varieties, not crops. Giving each one its own photo and description is what makes the app useful at the shop counter.

The edit form for a type: its name and image, with a drop zone that shows the current photo and accepts a replacement.

Uploads are converted to WebP and resized automatically, so a large phone photo becomes an image the app can load quickly on a slow connection.

The team photographs products on their phones. Handling compression for them keeps the app fast without asking anyone to learn image tools.

Regions such as Upper Egypt, Ismailia, the Alexandria desert road and Mansoura, each with its engineers' names and phone numbers, which the app shows in its contact section.

Engineers belong to a place, so the app can list the contacts for a farmer's own region rather than one national number.

Advice on a sick crop is local. Connecting a farmer to the engineer who covers their area is the service, not just a contact page.